A school admission marketing plan works best when it follows the parent decision cycle: research in summer, visits in autumn, forms in winter and confirmations in spring. This month-by-month calendar for 2027-28 shows what to do online and offline at each stage, so your school is visible exactly when parents are deciding.
🚀 Grow your school admissions
List your school on PickMySchool to reach parents searching by city, board and fees, and manage enquiries in one place.
Month-by-Month Admission Marketing Calendar
| Month | Online | Offline |
|---|---|---|
| June to July 2026 | Refresh website, admission page, Google Business Profile, listing profiles | Plan events, print material, preschool partnerships |
| August 2026 | Start SEO articles and social content; collect reviews | Train front-office staff; prepare campus tour route |
| September 2026 | Launch awareness posts and short videos | Community events, society activations |
| October 2026 | Start search ads for “school near me” and board keywords | Open day 1, preschool visits |
| November 2026 | Retargeting ads; parent testimonial videos | Open day 2, newspaper inserts, banners |
| December 2026 | Peak search ads; WhatsApp follow-ups | Campus tours every Saturday |
| January 2027 | Reminder ads for deadlines | Final open day; referral drive |
| February to March 2027 | Nurture shortlisted families | Interactions, offers, fee counselling |
| April to May 2027 | Measure cost per admission | Welcome events; parent survey |
Shift the calendar to match your state’s admission window; Delhi nursery forms, for example, usually open in December.
Set Targets Before You Start
- Seats to fill by class.
- Expected enquiry-to-admission rate from last year.
- Number of enquiries needed per class.
- Budget per channel.
Assign Owners
| Task | Owner |
|---|---|
| Website and listings | Admissions or IT lead |
| Social media | Marketing coordinator |
| Ads | Agency or in-house marketer |
| Events and tours | Admissions coordinator |
| Lead follow-up | Front office with a CRM |
🚀 Grow your school admissions
List your school on PickMySchool to reach parents searching by city, board and fees, and manage enquiries in one place.
Weekly Review Checklist
- New enquiries by source.
- Visits booked and attended.
- Applications received.
- Cost per enquiry for paid channels.
- Complaints or delays in response.
Use our lead management guide to track this.
Related Guides
How to increase school admissions · online vs offline marketing for schools · Google Ads and Meta Ads for schools · offline marketing ideas
Frequently Asked Questions
When should a school start its admission campaign?
Prepare in June to August and launch awareness by September for most private schools.
How long should an admission campaign run?
Usually five to seven months, peaking in the two months before form deadlines.
How many open days should a school hold?
Two to three in the season, plus regular weekend tours.
What should a school do after admissions close?
Measure results by channel, survey new parents and plan next year.
Explore More
How to Increase School Admissions · Online vs Offline · Lead Management · Best Marketing Mode · List Your School
🚀 Grow your school admissions
List your school on PickMySchool to reach parents searching by city, board and fees, and manage enquiries in one place.
